Content Gracia Ostendorf Content Gracia Ostendorf

Speak Directly to Your Ideal Customer

Don’t be afraid to speak DIRECTLY to your ideal customer in your creative business's content! Posting non-specific content just puts more of a burden on them to figure out how your solution can help them. Here’s how to avoid that.

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Content Gracia Ostendorf Content Gracia Ostendorf

Why You Need Educational Content

As a creative business owner, do you struggle to make marketing feel GOOD? Put down the sales lens and try looking at your content as educating your audience instead - here’s how.

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Business Strategy Gracia Ostendorf Business Strategy Gracia Ostendorf

Choosing Your Niche

Choosing a “niche” for your creative business isn’t the life sentence you think it is! It doesn’t have to be a strict limitation to your craft. Instead, you can define your niche by the problem you solve for a specific audience—which can include different mediums, products, and services.

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