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The top thing that letterers I talk to struggle with is: this platform you're on right now.

They want more followers, more likes, more engagement, more clients & customers to stumble across them in the sea of other artists and buy their work.

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To this day, I have hand lettered mugs sitting in my closet collecting dust.

Pretty sure they've been available for sale on my Etsy shop for over 3 years 😅

They're there because I based some of my business decisions off of my own bias — the

For a long time, I didn’t think my lettering business was “successful,” because I had internalized the meaning of “successful” as what you see others touting on the internet:⁠
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🏆 A side hustle that instantly takes off,

Usually when I talk to letterers who aren't seeing the progress they want in their biz...

it's because they're focused on selling individual low price products, one at a time, to one person at a time.

They're getting lost in a sea of crafters doing

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